If your organization struggles to connect with customers or prospects, it can be difficult for employees to productively and efficiently perform their jobs.
This inability to communicate externally can result in lost customers and revenue.
Coeo understands how important it is for organizations to connect and communicate with customers and prospects and has delivered thousands of phone solutions to help organizations do just that.
We understand that it can be challenging to communicate via phone with prospects and customers and we want you to understand how call branding can help.
By the end of this article, you will understand what call branding is, its features, and whether it is the right solution for your organization.
What is call branding?
Cold calling has become extremely ineffective and, therefore, seldom used with much success. More specifically, it has become increasingly difficult for businesses to accomplish their objectives from cold outreach; especially cold calling.
Most individuals simply ignore calls that are not recognizable or not from their contact lists. However, using call branding may be able to help increase the odds of speaking with a prospect or customer.
Call branding is the customizing or branding of a phone call to reflect the identity of the individual or organization making the call to improve call recognition.
This improves trust and professionalism in customer-facing interactions and increases the chances of an individual picking up the call.
As a result, your employees can improve productivity and efficiency by communicating with prospects and customers more frequently.
If you would like to speak with our team to learn more about how call branding can improve your organization’s calling success or ask any questions you may have you can schedule an appointment.
The key features of call branding
Call branding can help almost any organization improve recognition and trust over phone communication. However, it is important to understand the key features of call branding to determine whether it is right for your organization. The key features of call branding include:
Branded caller ID
The first, and likely most important feature of call branding is branded caller ID. Branded caller ID displays the organization’s name, logo, and in some cases the purpose of the call instead of displaying a generic unknown, or unrecognizable caller or phone number.
So instead of a random phone number popping up on the user’s device displaying “Unknown Caller,” it will read Coeo Solutions with the Coeo logo.
Verified caller ID
Call branding uses STIR/SHAKEN to verify the source of the call. STIR/SHAKEN is a framework of network protocols used by the provider to combat caller ID spoofing and robocalls by authenticating the original caller’s ID.
Call branding uses STIR/SHAKEN to verify that the caller ID is coming from where the ID says it is coming from.
For instance, if a caller ID shows that the call is coming from Coeo Solutions, STIR/SHAKEN will check the source of the call to verify that it is coming from Coeo to prevent caller ID spoofing where scammers imitate legitimate numbers or area codes.
Personalized messaging
Call branding also enables your organization to incorporate automated, personalized messages or greetings to your calls to identify your brand or the purpose of the call.
Your organization can also include purpose-driven branding in the caller ID to show up when the call is made on the device such as “Delivery Notification” or Appointment Reminder.”
Rich Call Data (RCD)
Some phone solutions can integrate Rich Call Data (RCD) into their call branding. Rich Call Data (RCD) incorporates features such as business profile links, customer support options, or additional visual branding on phones.
Customized marketing campaign
Call branding enables your organization to create customizable call branding for promotional calls. This can be used for marketing campaigns to reinforce and spread brand awareness.
Is call branding a good solution for your organization?
Now you understand what call branding is and its key features. However, it is also important to understand whether using call branding for your phone solution would be beneficial.
If your organization relies on communication with prospects or customers and employees struggle to communicate with them via phone, call branding may be a good option to improve the answer rate of calls.
Additionally, if your organization is looking to improve brand awareness and increase exposure, call branding can help by incorporating the name and logo of your company into the call to strengthen brand recognition.
Call branding also helps eliminate call spoofing. Therefore, call branding may be a good solution if your organization has had call spoofing or phishing attacks under its name.
Call branding will ensure that only legitimate phone numbers coming from your organization are branded and eliminate callers from receiving spam calls under the name of your organization.
On the other hand, if your organization does not have difficulty with customers or prospects picking up your calls or your organization has not been spoofed by spam callers, you may not need to invest in a call branding solution.
Determining whether call branding is right for your organization
Now you understand what call branding is, its key features, and whether it is a good solution for your organization. This will help you determine whether your organization should invest in this technology.
No organization can succeed without communicating with customers and prospects. The inability to do this will eventually lead to lost revenue and customers.
Call branding can be used to help organizations overcome these challenges by reaching more customers and prospects and help improve brand recognition.
Coeo understands how important it is to communicate with customers and prospects and has delivered thousands of phone solutions to help improve communication with these groups.
We want you to understand how call branding can help your organization improve its phone solution for better phone interactions with customers and prospects and increase brand recognition.
If you would like to speak with our team to learn more about how call branding can improve your organization’s calling success or ask any questions you may have you can schedule an appointment.
Now that you understand what call branding is, its features and functionality, and whether it is a good solution for your organization, check out our Microsoft Operator Connect solutions page to learn how Coeo offers call branding as part of its solution:
